As a creative director for music artists, I am driven by a passion for transforming sound into a fully immersive visual and emotional experience. I believe that music aesthetics, cover art, sequencing, and presentation are vital in crafting a cohesive atmosphere that resonates with listeners. Inspired by the bold, genre-defying approaches of artists like Kanye West, Tyler, the Creator, BROCKHAMPTON, The Weeknd, Gorillaz, Daft Punk, Charli xcx, Magdalena Bay, MARINA, and many more, I aim to create worlds around music that feel both innovative and deeply personal.

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In 2023, I graduated Summa Cum Laude with a Bachelor of Arts degree in Communications, which has equipped me with a strong foundation in storytelling and effective communication strategies. My diverse background in commercial graphic design, video editing, visual art, and content creation has allowed me to develop a versatile skill set that supports every phase of a project. With over 3 million views and 15,000 followers across various platforms, my work — including music-related projects that gained popularity online — has proven its ability to captivate and engage audiences. I have collaborated with a variety of artists, such as NLN and WESTHILL, and organizations such as the University of Ottawa, Voyageurs Swimming, Wildhawk Basketball, Sand & Stain, Ottawa Hydroseeding, Ziptoil Holdings and the Upper Grand District School Board. Additionally, I have experience in audio editing and website design, which enables me to build cohesive narratives that cross multiple mediums, connecting with fans in new and exciting ways.

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During my tenure as the manager of the Professional Development Department at the Canadian Musician's Co-operative, I expanded my understanding of the music industry from an inside perspective. This role provided me with invaluable experience in project and program planning and enabled me to build a network of connections with notable figures across the industry. These relationships, combined with my inspirations, have shaped my approach to creative direction, encouraging a balance between artistic experimentation and strategic execution.

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My creative process is deeply collaborative, aiming to amplify each artist’s unique voice while pushing creative boundaries. Whether it's through designing striking album covers, orchestrating memorable rollouts, or crafting engaging visual content, I strive to elevate the music and its message, creating a lasting impact that resonates with audiences worldwide.

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​I believe that the intersection of music and visual art offers a unique opportunity to craft a story that transcends the ordinary. By merging innovative design with a deep understanding of artistic vision, I aim help artists shape their identity and communicate it compellingly to the world. My work is driven by a desire to create experiences that are not only visually appealing, but memorable to the point that they take up real estate in the minds of fan, ensuring that each project I undertake is as unique as the artist behind it.